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Shaping and building brands and businesses to create impact

The world continues to change at a rapid pace. And while it seems we have all that we desire at our fingertips, the sheer amount of information that reaches us every day has become overwhelming for most.

In this world, a strong brand helps you to stand out, be seen, heard and chosen. Paired with a business strategy that is rooted in deep cultural insights and based on actual consumer needs, build for customers instead of the sole optimization of the share price, it is one of the greatest advantages to have.

However, brands are still often underleveraged, neglected and misunderstood. Business strategies are developed with the wrong KPIs to create impact and be effective. Both are often disconnected.

Exploring and leveraging opportunities at the intersection of brand and business strategy is what sparks my interest and passion.

Having worked in brand consulting for more than a decade, I have had the opportunity to partner with start-ups, NGOs as well as Fortune 500 companies on branding and business strategy related matters across various industries. While leading several cross-disciplinary teams for global client accounts and working as a senior advisor to C-level executives, I have had the privilege to build many long-lasting relationships and work on individual brands for a great number of years – driven by the conviction that it takes time and dedication to drive lasting change inside and outside organizations.

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