A branding consultants’ manifesto
In a world that continuously gets faster. With more information at our fingertips than ever before. Where people are expected to be always available. Competition has become fiercer and attention a rare resource. Being heard, being seen and being remembered has become an interminable task. In this world an effective brand is more than ever […]
Who we should be
News drum the beat of today’s concrete jungles. Thousands of messages reach us every day. Many are expected to do more, faster with less. Only few have the time, and power to cut through the clutter and noise, to separate the important from the urgent, and ask themselves: What of all this is actually important to me? How do I […]
The role of design in the corporate culture
One of the key take aways for me is the still open question of Yaron Kopel in the third video. How do we get to measure the value of the time (investment) great design takes over short term revenues and profit and it’s return on investment? Check out the talk here:
